1. Interconnected isolation
Most of the western world suddenly shut down since march 2020 and the fear of the unknown enemy was so strong that it even stopped the work of many factories for several weeks. And we all became hostages in our own flats. They started to be much more multifunctional than ever before. It turned out that the livingroom started to held company conferences, workshops, remote schooling for our children and in the evening serves again as leisure room for whole household. The year 2020 introduced a revolution in our work-life balance at an express pace.
This year, the whole world underwent a rapid digitization revolution, which would probably take 10-15 years under “normal” circumstances. It turned out that in extreme conditions it was even possible to digitalize customer service in some of the most conservative offices. And despite the initial problems, world still goes on without lavish banquets, offline conferences, frequent business trips and many other activities. It is clear that many of these things will come back once the pandemic will be under control. But many of our new digital habits will stay with us permanently and we’re experiencing rapid digitization transformation.
The invisible virus made us realize that change is the only most certain thing. The situation is constantly changing and frequent strategy adjustments are inevitable. It’s difficult to predict what the situation will look like in a month or half a year. Furthermore we’re reacting to a constantly mutating virus and we’re always slightly too late with our response. This requires maximum agility and strategic thinking. Only flexible and versatile businesses coul adapt to new normal.